• Culture Days 2013

    Visual Identity, December 2013
    Mifal HaPais, Israel
  • Culture Days, an initiative of Mifal HaPais (Israeli Lottery Association), is a three-day festival comprising more than 350 cultural events (visual arts, theater, dance, cinema, music, etc.), in more than 120 cities across Israel.

    The challenge was creating a distinct and notable visual identity, showing the festival's diversity of audiences, locations and genres. The chosen logotype uses a cheeky script typeface, and along with the circus-themed illustration and animation - reflected a colorful varied festival.

    Completed as a freelance project for The League (Koby Levy). Co-Designer: Zohar Koren. Illustrator: Niv Tishbi. Calligrapher: Hen Macabi.